Snoop Dogg is slated to launch his own boxing league on the heels of his showstopping color-commentary during last weekend’s Tyson v. Jones boxing event. Snoop announced on Tuesday that he’s going to be teaming up with Triller to establish a new boxing league called The Fight Club. The league will feature several events throughout the year, and Snoop will serve as both announcer and host.
In the release statement, Triller and Snoop noted how they look to build on the momentum of the Tyson v. Jones bout by “connecting celebrities from various backgrounds, from breakout social media stars and professional athletes renowned for their athletic abilities to celebrated musicians and well-known actors and other stars willing to tackle a new venture and enter the world of boxing, as well as pro boxers making their way up.”
“Up until this weekend, boxing was about the experience of one small group of elite individuals who attended the fight in person,” said Ryan Kavanaugh, the co-founder of ‘The Fight Club,’ in a statement released on Tuesday. “What we wanted to create with the Tyson vs. Jones event was an experience for all of the viewers at home, combining the highest-end production and lighting and a production quality never before brought to a fight. […] Today marks a paradigm shift as Triller and Proxima’s “The Fight Club” dedicates itself to delivering top-notch immersive experiences in the comfort of your home.”