Father & Son Sentenced, Ordered to Pay $10M Over Fake Supreme Stores

A father-son pair were sentenced to jail time and ordered to pay $10.4 million in

damages after using first-to-file trademark loopholes in various countries to open fake

Supreme stores and sell their “legal fakes.”

Michele Di Pierro and his son, Marcello, used their British holding company,

International Brand Firm Ltd. (IBF), to file “Supreme” trademark registrations in San

Marino, Italy, Indonesia, Singapore, and Spain. The Supreme Italia and Supreme Spain

founders also opened Supreme stores in Europe and China, where they sold counterfeit


Michele and Marcello were both found guilty of two counts of fraud and were ordered to

pay Supreme owner VF Corporation $10.4 million. Judge Martin Beddoe called their

business “brazen,” “offensive” and filled with “dishonesty,” while also stating the

scheme “hijacked every facet of [Supreme’s] identity and plagiarized it.”

Michele called Supreme’s lawsuit “a very grave and unjustified assault” and accused the

company of launching “absurd, unfounded, and slanderous allegations of counterfeiting

registered trademarks.”

Michele Di Pierro will serve eight years in jail, while Marcello will serve three years.

Source: The Fashion Law

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