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Beats by Dre releases a new ad during Game 6 of the NBA Finals featuring Sha’Carri
Richardson, which was also edited and scored by Kanye West.
Source: BeatsByDre / BeatsByDre
Sha’Carri Richardson is the fastest women in the United States and while she was
roadblock in those plans.
Sha’Carri has kept her head high, responded responsibility, and now, she is already back
to work. The moment it was announced she would not be competing in Tokyo, all eyes
turned to the 2022 World Games taking place in Birmingham, Alabama. The 2020
World Games will mark her return to the big stage where she is almost the unanimous
pick to become world champion.
Undoubtedly, Sha’Carri Richardson ignited weeks of divisive conversation and in-depth
discussions around the expectations and often dehumanization of athletes. Now she’s
back to show everyone what they’re missing in a new Beats spot scored and edited by
Kanye West. Wearing the recently launched Beats Studio Buds, “America’s fastest
woman” runs 100m to “No Child Left Behind,” a brand-new track by Kanye West from
his forthcoming album DONDA (available this Friday, July 23). Ultimately, one thing
remains clear — whether she’s breaking records or the traditional athlete mold,
Sha’Carri’s journey in the global spotlight is only just beginning.
While we wait for her return at the world games, it seems we will have enough Sha’Carri
content to keep us satisfied. Allegedly, another Sha’Carri commercial is on the way with
creative direction by Kanye West–but for now, you can watch her Beats by Dre