Jay-Z and Roc Nation Invest in Michael Rubin’s Fanatics Now Valued at $18 Billion

Jay-Z and Roc Nation have invested in Fanatics, Michael

Rubin’s organization which is now valued at a whopping

$18 billion.


The massive investment comes as Fanatics completes its

transformation from an e-commerce company into a full-

blown global digital sports platform, with businesses

focused on everything from gaming and sports betting to

NFTs and media. With this massive vision came a more

integrated company behind Fanatics, with Rubin

transitioning from Executive chairman to the CEO. Major

investments from Jay, Roc Nation, the MLB, SoftBank,

Silver Lake, Eldridge, TWG Sports Media &

Entertainment, and Insight Partners have tripled the

companies enterprise this past year, raking in a

whopping additional $325 million, which in and of itself

demonstrates how the company maintained impressive

strategic power throughout the pandemic.


Aside from making smart investments, Jay-Z also had

another reason to celebrate the other day, as Watch The

Throne, his legendary collaborative album with Kanye

West, turned ten this past Sunday. Complex recently

caught up with filmmaker Robert Lopuski, who filmed a

now iconic behind-the-scenes documentary of the

album’s recording process.


“I flew in, and got driven to some kind of private

mansion. I came into a literal dream-type moment. You

hear somebody quite loud in the distance and you’re like,

‘I recognize that voice,’” Lopuski recalled. “A door opens

up and in the main living room area, I hear Jay booming a

verse into a mic. It’s super quiet, because he’s recording. I

just very gently enter the space and everybody’s there

quietly as Jay is recording a verse for the album. It was

one of those surreal moments, where you just stand

there, like, ‘Oh, wow.’ You both hear and feel the power of

somebody who is just great at this, doing it in a very

intimate space.” The much anticipated follow up to Watch

The Throne is rumored to be on the way.


Source: Tyshawn Smith

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