NAS IS THE NEW CO-OWNER OF ESCOBAR CIGARS

Nas Is The New Co-Owner Of Escobar Cigars

Nas has added yet another business venture to his

portfolio. On Wednesday (August 25), the

Queensbridge legend was announced as the new co-

owner of the aptly-titled Escobar Cigars after

investing in the three-year-old company. As part of

the role, he’ll be advising on marketing for the

brand’s revamp of e-commerce operations and

packaging.

 

approached me, I was immediately drawn to the

brand by the exceptional quality of their product,”

Nas said in a press release. “This partnership with

Escobar has been almost two years in the making and

I am honored to be an equity partner with them.”

He added, “I am looking forward to growing this

brand and to giving back to the local communities in

Nicaragua where our tobacco is grown, aged, and

hand-rolled into a premium cigar.”

 

Escobar Cigars describes its product as “a hand-

crafted cigar that is a blend of three vintage sun

grown and aged Habano tobaccos grown specifically

in the rich volcanic soil of Nicaragua. These flavors

are blended to provide the complexity of the Escobar

Cigar, thanks to the fermentation and aging process

that only Puros Privados offers from generations of

skilled Cuban cigar makers.”

 

“I look at it separately from any other business that

I’m doing,” he explained. “I’ve always had a hidden

love for — well, not so hidden — I got tons of pictures

through the years with different cigars. As a New

Yorker, I came up with this natural drive to be

something in the business world. I just didn’t know

what that was going to be.”

 

King’s Disease II album on the closing track, “Nas Is

Good.” On the song, he raps, “It’s in my blood to

drive thesе cars and live this large/Escobar Cigars

avoiding the prison bars, Nas.”

Nas has invested in a number of companies through

his venture capital firm QueensBridge Venture

Partners over the years, including Dropbox, Lyft,

Robinhood and Coinbase, with further plans to invest

in healthcare and education. In April, it was

reported Nas could be $100 million richer following

Coinbase being listed on the Nasdaq. Nas continues

to grow his brand and make positive investments the

community as well as his business ventures. The Nas

is King philosophy rings true.

 

Source: Tyshawn Smith

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