Snoop Dogg Becomes Yet Another Brand Ambassador Courtesy Of 'Say It Witcha Booty' Campaign

It wouldn’t be surprising to learn Snoop Dogg gets very

little sleep these days. Between his responsibilities as Def

Jam Recordings Executive Creative and Strategic

Consultant, father, husband, MC and spokesperson for

brands such as Corona and General Insurance, there

likely isn’t enough time to accomplish everything he

needs to do an a daily basis unless he stays up all night.


Even so, the accomplished entrepreneur is adding

another role to his ever-expanding résumé — brand

ambassador for denim brand G-Star RAW. The Dutch

company unveiled its “Say It Witcha Booty” campaign on

Tuesday (September 14) with the D-O-Double-G posing in

G-Star RAW threads.


He also raps a few bars on the accompanying “Say It

Witcha Booty” single with lines such as, “Fe Fi Fo Fum,

I’m watching it go dumb/Hip’s wiggling, yeah I’m diggin’


According to Rolling Stone, G-Star RAW’s CMO Gwenda

Van Vliet noted Snoop Dogg was a “true original,”

making him the perfect person to enlist for the

campaign. Van Vliet wanted to work with the multi-

platinum star because he “is always staying ahead,

reinventing himself and he dares to cross genres.

Bringing different worlds together is something that is

true to us, and to Snoop.”


G-Star RAW initially approached Snoop for the campaign

six months ago but with COVID-19 restrictions, the

Amsterdam-based brand was forced to shoot much of the

content remotely.


“It’s honestly amazing what we have pulled off with both

teams in such a short time,” Van Vliet added. “We have

been drawing inspiration from Snoop’s unique sense of

style and the G-Star archives, fusing craftsmanship and

street level edge.”


The company also customized a unique look for Snoop

—  a short-sleeved shirt inspired by a ’90s NATO cold-

weather aircrew suit made from premium Japanese

denim. The shirt is paired in the campaign with the

brand’s Pilot 3D Slim jeans, an innovative design based

on vintage army air force pants.


“We have been pushing our brand message, around the

perfect denim fit for a while – and the match with this

track is a match made in heaven,” Van Vliet says. “Snoop

was very much involved in the creative and outspoken

about what he likes and what he doesn’t.”


Snoop’s other endeavors also include Tostito’s, Dunkin’

Donuts, Old Navy and Overstock. The list goes on , and

brands are very eager to enlist Snoop due to his

overwhelming popularity. Everything he touches turns to



Source: Tyshawn Smith

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