Steph Curry’s Unanimous Media Signs Massive Talent Deal With Comcast NBCUniversal

Stephen Curry wearing a suit and tie smiling at the camera


NBA star Stephen Curry and his Unanimous Media

production label have signed a sweeping, first-of-its-kind

talent deal with Comcast NBCUniversal.


The multi-year template agreement is billed as the media

giant’s first-ever “global talent partnership.” It counts a

dizzying amount of first-look development opportunities

across the company, including: Universal Studio Group for

scripted and unscripted TV projects; DreamWorks Animation

for kids and family content; creative and on-camera

contributions at NBC Sports; opportunities at NBC News

Studios, MSNBC and CNBC; Universal Parks and Resorts; and

Comcast’s Xfinity brand.


Insiders valued the deal in the high eight-figure range with a

potential upside from producing fees on greenlit content. The

agreement was brokered by Jimmy Horowitz, vice chairman

of NBCUniversal business affairs and operations. WME

represented Curry and Unanimous.


It’s an impressive, if not urgent, move from Comcast NBCU,

led by Brian Roberts and Jeff Shell, to secure talent with mass

appeal in a landscape littered with blank checks from the

streamers. NBCU has always touted its vertical integration

program “Symphony,” but the Curry deal looks and feels like

an aggressive play to realize the full power of its portfolio.


“While Stephen is a world class athlete, his brand and mission

transcends the basketball court. The reach of Comcast

NBCUniversal’s diverse portfolio will allow us to collaborate

and support Stephen and Unanimous’ goals and ambitions

while making compelling and impactful content for a global

audience,” said Horowitz. “We aspire to work with creators

who want their impact to reach broadly across our content

ecosystem, which makes our partnership with Stephen, Erick

[Peyton] and the team at Unanimous Media an ideal fit.”


Curry said Unanimous’ goal “has always been to create

content that is not only entertaining, but also uplifting and

inspirational. It’s incredible to imagine all the different ways

we can make this vision come to life by incorporating all the

amazing assets across Comcast NBCUniversal’s portfolio that

has a footprint in all areas of media and entertainment.”


First up for Curry on the sports side is joining NBC Sports’

Golf Channel for coverage of the ultimate team golf event, the

Ryder Cup. He will create original content for the channel’s

acclaimed “Live From the Ryder Cup” coverage and GolfPass,

which will be featured internationally on Sky Sports.


“When we met with the team at Comcast NBCUniversal it was

clear that they had done their homework,” said Erick Peyton,

Unanimous co-founder. “They presented to us a vision for a

genuine partnership that was creative, multi-dimensional and

stayed true to our mission. We can’t wait to roll up our sleeves

and get started on projects and content that shifts culture in a

meaningful way.”


Curry will also help launch a reimagination of “The More You

Know,” NBCU’s award-winning PSA campaign. The initiative

has been running for over 30 years and will see Curry will sit

down with multiplatinum artist, activist and EGOT winner

John Legend to discuss topics related to diversity, equity and

inclusion that will appear across many of NBCUniversal’s

platforms, including Peacock.


The deal agreement also brings innovative opportunities for

brands seeking to work with Curry. Together with NBCU’s

creative partnerships team, Curry and Unanimous will

explore scaled relationships with marketers that inspire

meaningful connection with Curry’s fans and the media and

technology powerhouse’s global audience.


Recent deals that reflect this new blanket approach to talent

includes pacts with Meghan Trainor and Miley Cyrus; the

Universal Studio Group deal with Seth MacFarlane; and the

film and television deals across Universal Pictures and

Universal Studio Group with Jordan Peele and Justin Lin.


The Unanimous Media leadership team includes executive

vice president of TV Jenelle Lindsay, film and feature

documentaries head Brian Tetsuro, and podcast and

publishing head Kalyna Kutny. Yet another blockbuster deal

for one of the worlds biggest superstars.


Source: Tyshawn Smith

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