Ashanti & Keyshia Cole Top 11 Million Streams After Verzuz Battle

Keyshia Cole and Ashanti The first Verzuz battle of 2021 continued the series’ streak of providing considerable streaming gains for its participants, as Ashanti and Keyshia Cole’s catalog streams swelled after their showdown on Jan. 21. According to MRC Data, the two R&B superstars combined for 11.3 million U.S. on-demand streams on the day of the contest and the following day, which typically also sees high streaming totals as fans relive the highlights for the late-night contests that usually end around 11 PM. ET. The swell was up 178% from their shared 4.1…

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